OPPO
ROLE
Graphic Designer
DURATION
2021
CLIENT
OPPO
As a leader in China's consumer electronics and mobile communications industry, OPPO has firmly become a leader in the Asian market. The company's star product line, including a variety of smartphones such as Find, Reno and A-series, is known for its superior technological innovations such as VOOC fast charging and wireless charging technology. At the same time, it is highly praised for its fashionable design and high-quality manufacturing, providing users with an advanced shooting experience.
The brand positioning closely focuses on stylish appearance and unique design, aiming to attract young user groups who pursue personalization and technological innovation. In 2021, OPPO has further consolidated its position in the international market, actively responding to market competition through digital marketing and advertising creativity, highlighting its portable mobile technology and innovative photography technology. The launch of this series of creative advertisements aims to increase the brand's awareness around the world and meet users' continuous pursuit of fashionable, portable and high-performance mobile phones.
OPPO Wishing Machine on Children's Day
When we were kids, we always fantasized about growing up to be Superman. Today, the Superpower Wishing Machine is working for a limited time. Make a wish and find out which smartphone is the most suitable for you? Which one will turn you into a superman? Participate in the special Children's Day prize-winning quiz to get your Superman series mobile phone.
Aesthetic Expression from OPPO
Do something romantic today by watching the OPPO online art exhibition together. How artistic is your smartphone that accompanies you every day? From The Japanese Bridge and Sunset at Étretat of Monet to The Starry Night of Van Gogh.
Born to Explore, Find X2 Series
From the tiny ant nest to the infinite universe, why is there always obsession and longing for the unknown? Explore Oppo-related stories with 4 like-minded people from the Find X2 series, Eddie Redmayne, Han Han, Alex Honnold and Marques Brownlee.
OPPO with Neon Genesis Evangelion
Every creation is a vote for the world we love. We create the OPPO Ace2 EVA Limited Edition, a masterpiece dedicated to the 25th anniversary of the release of the EVA TV version.
OPPO Reno4 at the 618 Carnival
The OPPO Reno4 series is officially on sale. In the 618 event (China E-commerce Shopping Carnival), Reno4's full range of products and smart partners will launch special discounts.
OPPO Reno4 5G Video phone
Reno Glow with the fine diamond workmanship - buy a mobile phone and get the Galaxy. 65W super flash charging, 90H7 curved screen and Smart 5G. Super night scene video - At night, see the real power of the pixel.
OPPO Brand New Trendy Products
Color celebrities unlock this year's spring and summer colors. The combination of Innovative materials and textures amplifies self-confidence and vitality. The strong-minded young people are never low-key and reserved. Zoom in, zoom in, and zoom in! In the trendy era, you have to show your name confidently.
Consumer Research ·Branding · Digital Editorial · Online Advertising Design · Social Media Campaign · Animation