Porsche-Carrera Cup Asia 2021

ROLE

Graphic Designer

DURATION

Jan 2021

CLIENT

Porsche

The Porsche Carrera Cup Asia is a professional racing series in Asia hosted by Porsche AG. Featuring Porsche 911-based modified racing cars, this event provides a platform for racers to demonstrate their driving skills and attracts the participation of top international racers, as well as promising racers and amateurs. The Porsche Carrera Cup is not only full of fierce competition but also an experimental field for technological innovation, which has promoted the development of the Porsche brand. The brochure includes detailed race rules, vehicle technical regulations, safety regulations, event management information, car models, technical inspection procedures, points system, race schedule, track information, and other important details.

Porsche's brand design style skillfully combines classic racing culture with modern elements and a luxury image, providing a visual feast for high-income consumers around the world who have strict requirements for car performance and quality. The design of the brochure is based on the classic black, white and red, which are Porsche's iconic colors, highlighting the industrial style and innovative ideas through simple and smooth fonts. The overall design concept refers to Porsche's consistent brand identity, showing a sense of modernity, high-end atmosphere and a strong sense of sportiness, perfectly demonstrating the brand's persistent pursuit of luxury car design and excellent performance.

Porsche Carrera Cup Asia is back! Asia's premier one-make series kicks off its 2021 season at the Shanghai International Circuit with the brand-new Porsche 911 GT3 Cup (992).

Brochure Design · Publishing and Communication · Graphic Design

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