The Tailory New York believes that gender-neutral defines fashion. We serve customers all around the world with tailoring and alterations through appointments and online retail. The combination of the artistry of traditional tailoring techniques and the innovation of modern design aims to address the challenges that the conventional ready-to-wear industry is facing, such as lack of personalization, quality instability, environmental and ethical issues, and so on. Male, female, and non-binary individuals get freedom and equality here.  The brand value "fashion is diversity, fashion is being yourself" inspires The Tailory New York to help all gender groups achieve self-value and seek confidence in clothing expressions.

Minimalism is the best way to convey individual variety and uniqueness. With the goal of eliminating the sense of gender differentiation developed in the early stage of the brand, the new logo removes redundant angular shapes, blurs the sense of boundaries created by gender conflict, and also naturally aligns with the brand’s value “Genderless Fashion” by setting the color system to black, white and gray.